How to Successfully Manage Change ( part two )

How to Successfully Manage Change ( Part two )

In Part one I covered typical reasons people resist change and five key factors in managing a successful change programme. Part two covers how to increase pressure for change and methods for dealing with resistance to change.
Factors that increase pressure for change ( or reduce resistance ) include

- Take into account the needs/attitudes/beliefs of the individual. Ensure clear understanding of What’s In It For Me ( WIIFM )
- The greater the prestige of the change leader or desire to belong to the “ group “ the more attractive the change will seem
- Provide clear and specific information on the change to create a feeling of shared perceptions
- A group that has continued psychological meaning to an individual has more influence than a group with temporary membership

The six methods for dealing with resistance to change, according to Kotter & Schlesinger are

1) Education & Communication – where there is a lack of accurate information
2) Participation & Involvement – to gain participants commitment
3) Facilitation & Support – where people are having problems adjusting
4) Negotiation & Agreement – to avoid major resistance
5) Manipulation & Co-optation – where other approaches are seen as too slow
6) Explicit & Implicit Coercion – to override any resistance
The appropriate method for any company will need to fit the company values and be consistent with the change being implemented. A combination of approaches could be used with 1 & 2 potentially having the greatest chance of success though also the longest timescale.
Finally we should all acknowledge that change is an emotional experience and that different people will be able to accept change at different speeds. We arguably all go through seven different stages – shock, denial, depression, acceptance, testing, search for meaning and then commitment.